Lenovo announced a global strategic partnership and an original equipment manufacturer (oem) agreement with nutanix in november 2015 to develop, market, and sell a new series of lenovo-branded. Case study: lenovo's pc plus strategy lenovo is the largest personal computers (pc) maker in the world as ranked by idc , but global pc market is a hyper-competitive market with tough competition from competitors like hp , dell and acer.
Explaining lenovo's success prior to the acquisition the case analysis has also indicated about the history of lenovo whereby it has been assessed that lenovo initially was known as legend and it has established itself as a major seller of pc products across chinese markets. After acquiring the ibm brand name and laptop division, lenovo soon became a major player in the corporate market, inheriting along with ibm's notebook division technology and executive staff a reputation and branding that allow lenovo a. Brand building is an integral aspect of personal and business development it not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth the advent of participatory and interactive platforms has given many businesses the chance to enhance brand.
Pricing strategy of lenovo there are many companies in the market, which have a better reputation than lenovo in the computer world hard work of the company and a strong commitment to providing the best for the people helped with the harvest of a global customer base. lenovo: building a global brand case analysis case summary lenovo, the leading pc (personal computer) manufacturer in china, acquired ibm pc division in december 2004 for $175 billion the acquisition was a marriage of 2 great companies with complementary strengths and the operations effectiveness was expected to benefit bo. In march 2011, the company's unaided brand awareness among us pc buyers was 43 percent, and only nine companies were ahead of it early in 2014, its research showed that lenovo was at 263 percent awareness and ranked fourth in the minds of us shoppers. Building a brand's 'personality' lenovo decided to adopt a dual brand strategy, with think as the prominent brand for the business segment and idea, led by the lenovo brand, for the. The thinkpad brand is now also surrounded by mid-range yoga, and consumer-focused miix products these are trendy, colorful, and more than capable of going head-to-head with their competition.
Lenovo is china's first global brand, and now you are close to overtaking hp in the global pc market how did you do it how did you do it our success is a combination of four things: first is right strategy and good execution. Strategy is based on the long term of a business and is the direction and scope of the organisation it aims to achieve advantage in a changing environment through its configuration of resources and competences (johnson et al, 2008) henry (2008) defined the competitive advantages refers to a. Build a global leadership position in pcs pan‐european product/brand new markets/new entrants global strategy and organization elena obukhova mit sloan.
Our strategy was quite simple: launch very big, build brand consideration very quickly, launch with big 'wow' products that cut through and are really leading-edge technology, target millennials that are recommending technology and really get them online, and then close them at retail and have a great retail experience. An oft-cited reason is lenovo's acquisition of ibm's pc division that has revved up brand china after that, lenovo is busy building its own brand at the global level this top pc-maker in china has served its home turf so well with its unique business model, dubbed the 'transactional model. He's intent on building lenovo into a power brand, and he's got the rest of the company onboard building the brand is now one of three key strategic priorities for lenovo.